Sleep Cycle

Sleep Cycle

In this equity research report, analysts Olga Karasek and Wilhelm Uong take a closer look at Sleep
Cycle, the provider of the world leading sleep tracking application. With a dominant market position,
Sleep Cycle is set to capitalise on a growing demand for sleep-improvement solutions, with an
estimated revenue CAGR of 7% until 2029E. A target price of 58.4 SEK is derived from a valuation
model weighted 67% towards a DCF and 33% towards a peer valuation, indicating a potential upside
of 58.3%.

Investment Highlights
● Unmatched database drives accuracy, innovation, and growth, ensuring a competitive edge
● Strategic refocus on core offerings is set to drive higher EBIT-margins
● External partnerships are expected to accelerate subscription growth

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