In this pitch deck, analysts Caroline Danielsson and Samuel Arctaedius deliver a
comprehensive analysis of Fenix Outdoor, a leading international group of outdoor brands
and proprietor of Sweden’s most sustainable brand for the fourth consecutive year,
emphasizing its business model, market position, and financial health. Utilizing various
valuation methods such as DCF and LBO models, the analysts derive a target valuation of
EUR 950 – 1400m. The following section includes a selection of assumptions underpinning
this valuation, and highlights some of the insights from which Fenix Outdoor proves to be a
strong acquisition candidate.
Key takeaways:
● Fenix Outdoor has a strong geographical footprint through their brand and retail
segments, which gives the buyer access to market and customers that allows for
steadier revenue streams.
● Through its three different revenue streams consisting of Brands, Retail and the
Global Sales segment, Fenix Outdoor offers an attractive risk profile which has seen
consistent top-line growth.
● The notable brands and global retail segment of Fenix Outdoor makes the Company
well-positioned to capitalize on the outdoor recreation market CAGR of 6.5%
between 2023A-2033E.